What are Marketing Credentials?
The marketing discipline is both diverse and rapidly evolving. Marketing professionals require a range of skills from technical knowledge to soft-skills and leadership. The marketing sector is a highly competitive industry and more than ever before it is important for Marketers to set themselves apart in a crowded.
Marketing Credentials provide marketers with an opportunity to strengthen their professional brand with Australian-recognised marketing certification in a range of skills. These credentials offer a new way to recognise the skills and knowledge that you already have through your current work experience and on-the-job training.
Developed with the Australian Marketing Institute (AMI)
Developed in collaboration with the Australian Marketing Institute (AMI), the professional association for marketers in Australia, these marketing credentials are underpinned by industry expert validation. A professional practice credential – aligned to international qualification and industry frameworks – provides you with the opportunity to validate your skills across five pillars of marketing.
The AMI marketing credential provides recognition of a marketers’ core technical knowledge in areas such as digital and data-driven marketing; content and creative marketing as well as customer experience.
The Credentials
These credentials offer a new way to recognise the skills and knowledge that you already have through your current work experience and on-the-job training.
The Credentials
These credentials offer a new way to recognise the skills and knowledge that you already have through your current work experience and on-the-job training.
Learn more about the credentials
- DATA-DRIVEN MARKETING
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Data-driven marketing is the ability to transform consumer data into marketing insights to optimise the results of marketing investment. From foundation to masters-aligned, the credential levels offer clear development pathways backed by robust evidence.
- DIGITAL MARKETING
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The role of digital marketing is to build relationships between brands and consumers through digital mediums.
- CONTENT MARKETING
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Content marketing is the ability to create and deliver relevant and consistent content to engage with specific audiences.
- CREATIVE MARKETING
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Creative marketing is the ability to generate innovative ideas that are relevant to target audiences and differentiating in the marketplace to drive results.
- CUSTOMER EXPERIENCE
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The Customer Experience credential is essential to promote your ability to truly understand your customer needs and put customers first to improve your organisation’s bottom line.
The Assessment Process
The credentials process is designed to be straightforward; it’s about recognising the skills you already have through an evidence-based assessment. You don’t need to sit an exam or attend any classes to demonstrate your chosen skill. AMI Credentials offer a new way to recognise the skills and knowledge that you already have through your current work experience and on-the-job training. Assessments are conducted based on the evidence applicants provide to convey their expertise in marketing.
Marketing Credentials - How to Apply
1
Select the credential that you want to be assessed against. As part of this application, you need to supply two examples of your work, with supporting evidence documents and a 500-word reflective testimony. We recommend that the examples you select include at least two to three pieces of evidence per example.
2
Submit your application through the form below and pay the application fee. Allow up to two weeks for the skills assessment by the VETASSESS team.
3
Successful candidates receive a credential certificate and digital badge that can be shared publicly through social media, professional platforms such as LinkedIn, and added to your resume or website.
Documents for credential assessment
It is important to consider and select examples of your work, with supporting evidence documents, before writing your 500-word reflective testimony. We recommend that you choose two to three examples of work with at least two pieces of evidence per example. Please note not examples of all documents in the list below are required. You many provide examples of work that best represent your marketing skills.
- DATA-DRIVEN MARKETING
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Examples may include:
- CV
- Personal reflective statement (500 words)
- Data analytic reports
- Digital campaign roadmaps and / or performance matrix
- Documentation showing the business case for data analytics or impacts on business revenue.
- Examples of recommendations for data-based marketing techniques
- DIGITAL MARKETING
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Examples may include:
- CV
- Personal reflective statement (500 words)
- Competitor analyses
- Environmental scans with links to sites maintained
- Social media platforms
- Documents relating to marketing plans showing the role of digital marketing campaign statistics
- Insights and lessons learned ROI calculations for marketing campaigns.
- CONTENT MARKETING
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Examples may include:
- CV
- Personal reflective statement (500 words)
- Content strategy
- Client testimonials
- Content strategy presentation
- Planning documentation
- Sample content strategies and stakeholder responses.
- CREATIVE MARKETING
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Examples may include:
- CV
- Personal reflective statement (500 words)
- Portfolio of creative work
- Sample presentations of creative output
- Evidence of conference presentations
- Trade PR
- Whitepapers
- Awards
- Client Testimonials
- CUSTOMER EXPERIENCE
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Examples may include:
- CV
- Personal reflective statement (500 words)
- Detailed case studies relating to CX issues faced by defined groups
- Improvements in experience
- Evidence of stakeholder interactions
- Insight reports
- Customer experience and reflections on lessons learned.
Marketing Credentials - Apply Now
Complete your application today.
Australian Marketing Institute
The Australian Marketing Institute’s purpose is to ignite marketing brilliance and advance careers around the country. They provide value to members on AMI Marketers’ Competency Framework©, professional development and training, networking opportunities and events, professional recognition, and access to relevant thought leadership in content, webinars, newsletters, and blogs. AMI is your only way to stay connected, inspired, and relevant to ensure your marketing success.
