Advertising Specialist

Pre-qualification employment can be considered for this occupation. Highly relevant tasks include:

• Planning, developing and organising advertising policies and campaigns to support sales objectives.
• Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services.
• Co-ordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints.

Advertising Specialists are primarily employed by either advertising agencies or in-house in large organisations. They are rarely employed by other businesses.

The following table illustrates the similarities and differences between the occupations in this ANZSCO Unit Group:

	ADVERTISING  SPECIALIST	MARKETING  SPECIALIST	MARKET RESEARCH ANALYST
ANZSCO Definition	According to ANZSCO, an Advertising Specialist devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.	According to ANZSCO,  a Marketing Specialist identifies market opportunities and advises on the development, coordination and implementation of plans  for pricing and promoting  an organisation’s goods  and services.	According to ANZSCO,  a Market Research Analyst determines the market for new goods and services, develops advertising strategies, and evaluates the best business  sites for commercial organisations.
Alternative Titles	These include:  Advertising Account  Executive  Advertising Account Manager  Creative Director (Advertising)	These include  Marketing Consultant  Marketing Coordinator  Marketing Officer	(No common alternative titles)
Scope of Activity	Advertising is focused on segmentation of audiences, encouraging sales and drawing attention to the product through strategic placement of content or imagery through means such as newspapers, magazines, direct mail, billboards, TV,  radio, online platforms etc.  It also involves developing and organising advertising policies and campaigns to support sales objectives, create consumer awareness and/or promote the goods and services of the business.	The practice of marketing is broader in scope than that of advertising and involves promoting a company's or client's products or services  by marketing existing products, helping to develop new products to cater for consumer demand, or developing markets for new products or services.	Market research is concerned with both quantitative and qualitative research. Market researchers conduct research and analysis to highlight key consumer insights and market trends to inform business decisions and guide marketing strategies.
Focus  of Role	The scope of an Advertising Specialist’s role includes coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, identifying trends and insights.	The scope of a Marketing Specialist’s role includes advising on all elements of marketing such as product  mix, pricing, advertising  and sales promotion, selling, and distribution channels.	The scope of a Market Research Analyst’s role includes analysing data regarding consumer patterns and preferences, researching potential demand and market characteristics for new goods and services by collecting and analysing data and other statistical information.

Applicants nominating this occupation are required to provide:

• A Curriculum Vitae / Resume

Applicants are also advised to provide samples of some of the following supplementary material, if possible:

• Advertising plans
• Campaign material
• Contracts if relevant to role performed

An organisational chart may also assist to clarify the focus and responsibility level of positions held. This should include the company letterhead, an applicant’s job position and those of her/his superiors and subordinates as well as all positions reporting to the applicant’s immediate supervisor and her/his direct subordinates.

After receiving a positive skills assessment from VETASSESS and having a skilled visa granted by the Department of Home Affairs, applicants looking to develop their advertising career in Australia may consider professional membership. The Australian Marketing Institute (AMI) is the association for professional marketers and sets the industry standard for marketing practitioners in Australia. 

The institute provides a wide range of opportunities, including learning and development, education and networking across Australia. An AMI membership may assist with professional fulfillment and career advancement. 

For more information on AMI's membership services, application an contact AMI directly here.